Everyone has a Facebook page and we all think we know all there is to be known about this social media platform. Except there is a world of difference between a personal Facebook page and an organisational account.
Social media creates opportunities to market and grow a business but there are risks inherent to the powerful, immediate, often unpredictable world of online networking.
This fact sheet, with helpful links, is a useful resource to help readers think through all the angles of social media presence before going live.